university of southern california USC Roski School of Fine Arts university of southern california
USC Roski School of Fine Arts
Design 302,
Instructor: David Folender, 2005
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USC Roski School of Fine Arts /Watt Hall 104
University Park Campus /Los Angeles, CA 90089-0292
Telephone: 213.740.2787 /Fax: 213.740.8938 /Contact

Communication Design Minor | 24 units

The core of this minor is communication design. In addition to courses in graphic design, visual literacy and digital imaging, this minor includes optional courses in business, communications, advertising journalism, and marketing, allowing students to translate their design foundation in ways that are directly relevant to their career paths.
*All minor applicants must follow the requirements of their catalogue year in the USC General Catalogue. Please pick your catalogue year from below.


USC Catalogue Years: 2000-2001

Required courses
FA 150 Visual Culture and Literacy (4)
4 units chosen from the following:
FA 102 Design I (4)
FA 209ab Photography (4-4)  b: continuation of a
CTCS 190 Introduction to Film (4)
4 units chosen from the following:
FA 302 Graphic Design for Fine Arts (4)  Prerequisite: 202
FA 310 Digital Photo Studio (4)  Prerequisite: 210 or 210a
FA 402 Topics in Graphic Design for Fine Arts (4)  Prerequisite: 302
FA 410 Advanced Digital Photo Studio (4)  Prerequisite: 310
12 units chosen from the following:
ACCT 410x Accounting for Non-Business Majors (4)
ARCH 304 Intensive Survey: Pre-History to the Present (4)
BUAD 307 Marketing Management (4)
COMM 321 Communication in the Virtual Group (4)
COMM 339 Communication Technology and Culture (4)
COMM 340 The Cultures of New Media (4)  Recommended preparation: COMM 339
COMM 375 Applied Professional Communication (4)  Recommended preparation: COMM 204
 EE 320 Digital Media Basics for Multimedia (3)
 JOUR 340 Introduction to Advertising (4) 
 JOUR 342 Media and Marketing (4)  Prerequisite: JOUR 340
 JOUR 343 Advertising and Media Production (4)  Prerequisite: JOUR 340
 JOUR 411 Electronic Information Retrieval and Publication (4)
 JOUR 475 Publications Design and Technology (4)
 MKT 450 Buyer Behavior (4)



USC Catalogue Years: 2001-2002

Required courses
FA 150 Visual Culture and Literacy (4)
4 units chosen from the following:
FA 102 Design I (4)
FA 209ab Photography (4-4)  b: Prerequisite: 209a
CTCS 190 Introduction to Film (4)
4 units chosen from the following:
FA 302 Graphic Design for Fine Arts (4)  Prerequisite: 202
FA 310 Digital Photo Studio (4)  Prerequisite: 210 or 210a
FA 402 Topics in Graphic Design for Fine Arts (4)  Prerequisite: 302
FA 410 Advanced Digital Photo Studio (4)  Prerequisite: 310
12 units chosen from the following:
ACCT 410x Accounting for Non-Business Majors (4) 
ARCH 304 Intensive Survey: Pre-History to the Present (4)
BUAD 307 Marketing Management (4)
COMM 321 Communication in the Virtual Group (4)
COMM 339 Communication Technology and Culture (4)
COMM 340 The Cultures of New Media (4)  Recommended preparation: COMM 339
COMM 375 Applied Professional Communication (4)  Recommended preparation: COMM 204
 EE 320 Digital Media Basics for Multimedia (3)  Corequisite: ITP 210
 JOUR 340 Introduction to Advertising (4)
 JOUR 342 Media and Marketing (4)  Prerequisite: JOUR 340
 JOUR 343 Advertising and Media Production (4)  Prerequisite: JOUR 340
 JOUR 411 Electronic Information Retrieval and Publication (4)  Prerequisite: 205
 JOUR 475 Publications Design and Technology (4)
 MKT 450 Buyer Behavior (4) 
 BAEP 423 Management of Small Business (4)  Duplicates credit in former MOR 423



USC Catalogue 2002-2003 & 2003-2004

Required Courses
FA 102 Design I (4)
4 units chosen from the following:
FA 150 Visual Culture and Literacy (4)
FA 202 Design II (4)  Prerequisite: 102; corequisite: 203
FA 210 Digital Photo Studio (4) 
16 units chosen from the following:
ACCT 410x Accounting for Non-Business Majors (4) 
BAEP 423 Management of Small Businesses (4)
BAEP 451 The Management of New Enterprises (4)
BAEP 454 The Entrepreneurial Business Plan (4)  Prerequisite: BAEP 452
BUAD 307 Marketing Fundamentals (4)
COMM 321 Communication in the Virtual Group (4)
COMM 339 Communication Technology and Culture (4)
COMM 340 The Cultures of New Media (4)  Recommended preparation: COMM 339
COMM 375 Business and Professional Communication (4)  Recommended preparation: COMM 204
 FA 302 Graphic Design for Fine Arts (4)  Prerequisite: 202
 FA 310 Digital Photo Studio (4)  Prerequisite: 210 or 210a
 FA 332 Typography (2)  Prerequisite: 102
 FA 402 Topics in Graphic Design for Fine Arts (4)  Prerequisite: 302
 FA 410 Advanced Digital Photo Studio (4)  Prerequisite: 310
 JOUR 340 Introduction to Advertising (4) 
 JOUR 342 Advertising Media and Analysis (4)  Prerequisite: JOUR 340
 JOUR 343 Advertising Design and Production (4)  Prerequisite: JOUR 340
 MKT 405 Advertising and Promotion Management (4)  Prerequisite: BUAD 307, COMM 200, COMM 302, or JOUR 340
 MKT 406 Practicum in Advertising and Promotion Design (4)  Prerequisite: MKT 405 or JOUR 340
 MKT 450 Consumer Behavior and Marketing (4)

USC Catalogue 2004-2005

REQUIRED COURSES
FA 102 Design I (4)
4 units chosen from the following:
FA 150 Visual Culture and Literacy (4)
FA 202 Design II (4)  Prerequisite: 102; corequisite: 203
FA 210 Intro to Digital Photography (4) 
16 units chosen from the following:
ACCT 410x Accounting forNon-Business Majors (4)
BAEP 423 Management of SmallBusinesses (4)
BAEP 451 The Management of New Enterprises (4)
BAEP 454 The EntrepreneurialBusiness Plan (4)
BUAD 307 Marketing Fundamentals (4)
COMM 321 Communication in the Virtual Group (4)
COMM 339 Communication Technology and Culture (4)
COMM 340 The Culture of New Media (4)  Recommended preparation: COMM 339
COMM 375 Business and Professional Communication (4)  Recommended preparation: COMM 204
 FA 302 Graphic Design for Fine Arts (4)  Prerequisite: 202
 FA 310 Digital Photo Studio (4)  Prerequisite: 210 or 210a
 FA 315 Multimedia Studio (4)  Prerequisite: 215 or 210b
 FA 320 Video Studio (4)  Prerequisite: 215 or 210b
 FA 332 Typography (2)  Prerequisite: 102
 FA 402 Topics in Graphic Design for Fine Arts (4)  Prerequisite: 302
 FA 410 Advanced Digital Photo Studio (4)  Prerequisite: 310
 FA 415 Advanced Multimedia Studio (4)  Prerequisite: 315
 FA 420 Advanced Video Studio (4)  Prerequisite: 320
 JOUR 340 Introduction to Advertising (4)
 JOUR 342 Advertising Media and Analysis (4)  Prerequisite: JOUR 340
 JOUR 343 Advertising Design and Production (4)  Prerequisite: JOUR 340
 MKT 405 Advertising and Promotion Management (4)  Prerequisite: BUAD 307, COMM 200, COMM 302, or JOUR 340
 MKT 406 Practicum in Advertising and Promotion Design (4)  Prerequisite: MKT 405 or JOUR 340
 MKT 450 Consumer Behavior and Marketing (4)


USC Catalogue 2005-2006

REQUIRED COURSES
FA 102 Design I (4)
4 units chosen from the following:
FA 150 Visual Culture and Literacy (4)
FA 202 Design II (4)  Prerequisite: 102; corequisite: 203
FA 210 Intro to Digital Photography (4) Duplicates credit in former FA 210a
FA 215 Intro to Digital Video, Motion, and Interactivity (4) Duplicates credit in former FA 210b
16 units chosen from the following:
ACCT 410x Accounting forNon-Business Majors (4)
BAEP 423 Management of SmallBusinesses (4)
BAEP 451 The Management of New Enterprises (4)
BAEP 454 The EntrepreneurialBusiness Plan (4)
BUAD 307 Marketing Fundamentals (4)
COMM 321 Communication in the Virtual Group (4)
COMM 339 Communication Technology and Culture (4)
COMM 340 The Culture of New Media (4)  Recommended preparation: COMM 339
COMM 375 Business and Professional Communication (4)  Recommended preparation: COMM 204
 FA 302 Graphic Design for Fine Arts (4)  Prerequisite: 202
 FA 310 Digital Photo Studio (4)  Prerequisite: 210 or 210a
 FA 315 Multimedia Studio (4)  Prerequisite: 215 or 210b
 FA 320 Video Studio (4)  Prerequisite: 215 or 210b
 FA 332 Typography (2)  Prerequisite: 102
 FA 402 Topics in Graphic Design for Fine Arts (4)  Prerequisite: 302
 FA 410 Advanced Digital Photo Studio (4)  Prerequisite: 310
 FA 415 Advanced Multimedia Studio (4)  Prerequisite: 315
 FA 420 Advanced Video Studio (4)  Prerequisite: 320
 FA 432 Idea Studio (2)  Prerequisite: 302
 JOUR 340 Introduction to Advertising (4)
 JOUR 342 Advertising Media and Analysis (4)  Prerequisite: JOUR 340
 JOUR 343 Advertising Design and Production (4)  Prerequisite: JOUR 340
 MKT 405 Advertising and Promotion Management (4)  Prerequisite: BUAD 307, COMM 200, COMM 302, or JOUR 340
 MKT 406 Practicum in Advertising and Promotion Design (4)  Prerequisite: MKT 405 or JOUR 340
 MKT 450 Consumer Behavior and Marketing (4)


USC Catalogue 2006-2007 

REQUIRED COURSES
FA 102 Design I (4)
4 units chosen from the following:
FA 150 Visual Culture and Literacy (4)
FA 202 Design II (4)  Prerequisite: 102; corequisite: 203
FA 210 Intro to Digital Photography (4)  Duplicates credit in former FA 210a
FA 215 Intro to Digital Video, Motion, and Interactivity (4)  Duplicates credit in former FA 210b
16 units chosen from the following:
ACCT 410x Accounting forNon-Business Majors (4)
BAEP 423 Management of SmallBusinesses (4)
BAEP 451 The Management of New Enterprises (4)
BAEP 454 The EntrepreneurialBusiness Plan (4)
BUAD 307 Marketing Fundamentals (4)
COMM 321 Communication in the Virtual Group (4)
COMM 339 Communication Technology and Culture (4)
COMM 340 The Culture of New Media (4)  Recommended preparation: COMM 339
COMM 375 Business and Professional Communication (4)  Recommended preparation: COMM 204
 FA 302 Graphic Design for Fine Arts (4)  Prerequisite: 202
 FA 310 Digital Photo Studio (4)  Prerequisite: 210 or 210a
 FA 315 Multimedia Studio (4)  Prerequisite: 215 or 210b
 FA 320 Video Studio (4)  Prerequisite: 215 or 210b
 FA 332 Typography (2)  Prerequisite: 102
 FA 402 Topics in Graphic Design for Fine Arts (4)  Prerequisite: 302
 FA 410 Advanced Digital Photo Studio (4)  Prerequisite: 310
 FA 415 Advanced Multimedia Studio (4)  Prerequisite: 315
 FA 420 Advanced Video Studio (4)  Prerequisite: 320
 FA 432 Idea Studio (2)  Prerequisite: 302
 JOUR 340 Introduction to Advertising (4)
 JOUR 342 Advertising Media and Analysis (4)  Prerequisite: JOUR 340
 JOUR 343 Advertising Design and Production (4)  Prerequisite: JOUR 340
 MKT 405 Advertising and Promotion Management (4)  Prerequisite: BUAD 307, COMM 200, COMM 302, or JOUR 340
 MKT 406 Practicum in Advertising and Promotion Design (4)  Prerequisite: MKT 405 or JOUR 340
 MKT 450 Consumer Behavior and Marketing (4)


USC Catalogue 2007-2008 

REQUIRED COURSES
One lower division course (4 units) required:
FA 102 Design I (4u)
One lower division course (4 units) chosen from the following:
Please keep in mind the prerequisites that you might need if you want to take any upper division Fine Arts courses.
FA 150 Visual Culture and Literacy (4u)
FA 202 Design II (4u)  Prerequisite: 102; Co-requisite: 203 Digital Tools for Design (2u)
FA 210 Introduction to Digital Photography (4u) 
FA 215 Introduction to Digital Video and Interactivity (4u) 

Four upper division courses (16 units) chosen from the following:

ACCT 410x Accounting forNon-Business Majors (4u)
BAEP 423 Management of SmallBusinesses (4u)
BAEP 451 The Management of New Enterprises (4u)
BAEP 454 The EntrepreneurialBusiness Plan (4u)
BUAD 307 Marketing Fundamentals (4u)
COMM 321 Communication in the Virtual Group (4u)
COMM 339 Communication Technology and Culture (4u)
COMM 340 The Culture of New Media (4u)  Recommended preparation: COMM 339
COMM 375 Business and Professional Communication (4u)  Recommended preparation: COMM 204
 FA 302 Graphic Design for Fine Arts (4u)  Prerequisite: 202
 FA 310 Digital Photo Studio (4u)  Prerequisite: 210
 FA 315 Multimedia Studio (4u)  Prerequisite: 215. Note this course is offered on an irregular basis.
 FA 320 Video Studio (4u)  Prerequisite: 215
 FA 332 Typography (2u)  Prerequisite: 102. Note this course is only two units.
 FA 402 Topics in Graphic Design for Fine Arts (4u)  Prerequisite: 302
 FA 410 Advanced Digital Photo Studio (4u)  Prerequisite: 310
 FA 415 Advanced Multimedia Studio (4u)  Prerequisite: 315. Note this course is offered on an irregular basis.
 FA 420 Advanced Video Studio (4u)  Prerequisite: 320
 JOUR 340 Introduction to Advertising (4u)
 JOUR 342 Advertising Media and Analysis (4u)  Prerequisite: JOUR 340
 JOUR 343 Advertising Design and Production (4u)  Prerequisite: JOUR 340
 MKT 405 Advertising and Promotion Management (4u)  Prerequisite: BUAD 307, COMM 200, COMM 302, or JOUR 340
 MKT 406 Practicum in Advertising and Promotion Design (4u)  Prerequisite: MKT 405 or JOUR 340
 MKT 450 Consumer Behavior and Marketing (4u)
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